Case
Branding for company which provides enterprise blockchain solutions. Startup created less than year ago. Meanwhile has hi-end expertise in decentralized networks and support them in the cloud.
Exponential company growth and expansion of the product line, leads to the need for a universal IT brand. The company’s customers are mostly medium and large companies that need to implement or support blockchain. The value of the product is determined by the market and is typically high for IT industry.
The use of the logo is oriented for the web. Branding will allow the company to create a solid image and raise the average check. It is also necessary to create an impression of the company that corresponds to the time and industry.
Exponential company growth and expansion of the product line, leads to the need for a universal IT brand. The company’s customers are mostly medium and large companies that need to implement or support blockchain. The value of the product is determined by the market and is typically high for IT industry.
The use of the logo is oriented for the web. Branding will allow the company to create a solid image and raise the average check. It is also necessary to create an impression of the company that corresponds to the time and industry.
Moodboard
The mood board defines what a company will look like in the marketplace to the customer: colours, moods, emotions that a relationship with a company evokes. The company is in the IT market and has growth prospects, so it is not only expected to work with blockchain in the future. The colours chosen are the cool hues inherent to the industry, and the tone is pleasant and popular when communicating with the company via the Internet or apps.
Inspiration
1
IT
The services which company provide are wide and contains establishing and supporting blockchain, SRS, clouds and etc. systems. In short words "Enterprise blockchain solutions ".
2
IO
.IO is used as internet companies domain and associated with new technologies.
Desided to change the company name from ITIO to IT. IO as this domen are unoccupied and it is good way to show the link just in logo.
Desided to change the company name from ITIO to IT. IO as this domen are unoccupied and it is good way to show the link just in logo.
3
Binary code
Binary code has the strongest associations with an IT companies. Although its use in the logo may look outdated, there is a hidden metaphor with the numbers 10 in the logo.
4
Cloud tech
Typically, cloud-related technologies are portrayed as rounded, lightweight and flexible.
5
Blockchain
Blockchain technology can be expressed in terms of linked similar repeating blocks. In the logo, these blocks are expressed by identical lines of equal weight and distance from each other.
Logo safe area
The example shows the violation of the safe area. Other elements may be too close to or even overlap the logo, as this text does, resulting in a disturbance of the logo’s perception. To avoid this, use safe zone in which other design elements cannot be placed.
Design elements
Typography
Myraid is the more expressive font for the headlines, and is also used in the text part of the logo. For the other parts, PT Sans, which is more neutral and easier to read for large text.
