Advies
Branding for consulting agency.
Case
A management consultancy that focuses on: public and government consultancy, access to emerging markets, peacebuilding and private sector development.
Excellence: the company relies on top-class experts. Strives to provide clients with advice based on the latest observations and findings.
Integrity: provides services based on impartial advice and reliable data. Full transparency in our work.
Genuine insight: consultants are experts in different fields and have practical experience.
The main advantage is efficiency and credibility. We work on projects in developing countries. Many experts with practical experience. The combination of high qualifications and a keen local outlook is what sets us apart from other consultancies, which often speak from the 'ivory tower'.
Excellence: the company relies on top-class experts. Strives to provide clients with advice based on the latest observations and findings.
Integrity: provides services based on impartial advice and reliable data. Full transparency in our work.
Genuine insight: consultants are experts in different fields and have practical experience.
The main advantage is efficiency and credibility. We work on projects in developing countries. Many experts with practical experience. The combination of high qualifications and a keen local outlook is what sets us apart from other consultancies, which often speak from the 'ivory tower'.
Moodboard
The mood board defines what a company will look like in the marketplace to the customer: colours, moods, emotions that a relationship with a company evokes.
A reference to the tree was chosen as a holistic and in some respects indicative of wisdom. In addition, the tones in general are ascetic and austere, so as to show reliability and certainty.
A reference to the tree was chosen as a holistic and in some respects indicative of wisdom. In addition, the tones in general are ascetic and austere, so as to show reliability and certainty.
Logo
Logo inspiration
The font source is typed in a strict grotesque style — the confident letters create a sense of reliability and precision in the company’s work.
The capital letter’s outstretched element refers to tradition and local experience. It puts the letter above the others, allowing it to reach a commanding position. The shadow elements divide the logo into parts, while keeping it whole. The company operates in countries with complex situations, they evolve and change but do not always stable. This element remindes of fragmentation and gives the logo a modern feel, showing the relevance of the company’s agenda.
The capital letter’s outstretched element refers to tradition and local experience. It puts the letter above the others, allowing it to reach a commanding position. The shadow elements divide the logo into parts, while keeping it whole. The company operates in countries with complex situations, they evolve and change but do not always stable. This element remindes of fragmentation and gives the logo a modern feel, showing the relevance of the company’s agenda.
Safe zone
Design elements
Сolours
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